A Long Tail Keyword is Valuable Because it is
- More Specific: When someone types a long tail keyword phrase/search into Google, it means that person has a more specific idea in mind, in terms or what they are looking for. When it comes to online sales, this means the persons is likely much more ready to make a purchase. This is just one of the advantages of long tail keywords. If someone types into Google 'running shoes' (a short tail keyword) it indicates they have a general idea of what they are looking for. But if someone types into Google 'how much do Mens Nike React Element 55 running shoes cost?' (a long tail keyword) it shows they know EXACTLY what they are looking for so the purchase of that product is likely much more imminent. If you are an affiliate or internet marketer that lists those running shoes on your blog or website, you are much more likely to make a commission from a sale.
- Going to Cause More Specific Ads to be Displayed on your Website or Blog: If you display ads on your blog or website that earn you commissions, if someone persons a much more specific and long tail keyword, it is going to cause much more specific ads to be displayed on your blog or website.
Going with our previous long tail keyword search example of 'how much do Mens Nike React Element 55 running shoes cost?', imagine if someone clicks a search listing for that keyword phrase and lands on your web page. Now imagine if there is a display ad on your site for Mens Nike React Element 55 running shoes with a picture of those shoes with the ad showing them on sale for $20 off. It is MUCH more likely they are going to click on that ad and you will make a commission that way.
How Many Words in a Long Tail Keyword?
Generally speaking, a keyword phrase that is 5 words long or longer is considered a long tail keyword. To a certain extent, what is considered long tail is niche dependant. In other words, a niche that has low competition overall, a 4 word keyword phrase could be long tail as the term long tail is as much about low competition as it is about how many words contained in the keyword phrase.
As far as online marketing is concerned, the more words in the keyword phrase the better because it means less competition and more specific intent on the part of the person doing the Google search. Some internet marketers are concerned that a keyword phrase with too many words in it isn't going to get enough searches to be worth creating content around. While it may seem more appealing to go after that 3 word keyword phrase that gets 50,000 searches a month, the competition agains all the other websites is going to be fierce. A better bet is to go after the keyword phrases that have 6, 7 even 8 words in them. While these really long tail keywords may only get 50 or 100 searches a month, The content you create around these long tails is much more likely to show up on the first page of Google with little to no competition.
How to Find Long Tail Keywords with Low SEO Difficulty
After you have used Google AutoComplete Keyword Scraper to find a high VOLUME of keywords, you then want to right click the list of scraped keywords and click the options menu item. This will open a dialog box/window that allows remove unwanted keyword phrases quickly. In the section with the header text Additional Keyword Selection Options ... check the checkbox with the text That are at Least .... Checking this checkbox will enable a combo dropdown box with three options:
- 5 Words Long.
- 6 Words Long.
- 7 Words Long.
Select any one of the three. This will cause the program to remove any keyword phrases it has scraped that are not at least 5 words long or longer. This simple act alone will leave you with keyword phrases that have a lower SEO difficulty because they will be long tail keyword phrases.
The next step is to move all of these remaining long tail keywords to the programs Long Tail Keyword Competition Tester module. This part of the software program performs an allintitle:, allinurl:, and allintext: specialized Google search which will reveal which of the keyword phrases have a very low number of web pages that are optimized for each of the keyword phrases. After this part of the software completes, keep all of the long tail keyword phrases that get an overall SEO difficulty score of either A or B. Now you will be left with a list of keyword phrases that are all at least 5 words long and have very few web pages optimized for each of the keywords phrases. Creating content around these keyword phrases and ranking well with them should be very easy and you should have little to no SEO difficulty for these keyword phrases.
How to Use Long Tail Keywords in Content
When creating content, be it a blog post or web page or even YouTube video, don't make the mistake of trying to rank for more than one keyword phrase at a time. Pick ONE keyword phrase and make the content of the entire page tightly and narrowly focused around the ONE keyword phrase. Here is where and how to put the long tail keyword phrases in your content:
- Once in the page title. If you are using Wordpress, this means putting the keyword phrase in the textbox that reads
Enter Title Here. This will automatically cause that keyword phrase to also be placed in ... - The url/web address of the web page.
- The tag of the web page. Make this the only tag for the page. Remember, you want that web page to be TIGHTLY focused around that ONE keyword phrase.
- Once in the first paragragh and once in the last paragraph of the web page/blog post.
Forget keyword stuffing. If you pick the right keyword phrases, which you have already done in the previous steps, keyword stuffing is not only not necessary but can actually hurt your pages SEO rankings.
Why are Long-Tail Keyword Terms so Important to SEO
The term SEO, which stands for Search Engine Optimization is the answer to that question. Think about it. What is search engine optimization? Search engine optimization means optimizing your web pages and website for the search engines. You can optimize a web page for a short tail keyword phrase just as easily as a long tail keyword phrase...
- Put the keyword phrase in the page title.
- Put the keyword phrase in the url of the web page.
- Put the keyword phrase in one or two of the page header tages (h1, h2, h3).
The DIFFERENCE though is the amount of competition. There are going to be hundreds of thousands of web pages that are SEO optimized for a keyword term like 'german shepherd'. That means Google, and other search engines, have to decide between your web page and thousands of others. Might as well play the lottery. But how about the long-tail keyword phrase 'train german shepherd puppy to jump through a hoop'? Chances are there are going to be very few web pages out there optimized for that exact keyword phrase. That makes the search engines decision to put YOUR web page on the first page of search results a lot easier and a lot more likely.
Google Autocomplete Settings
As far as the Google Auto Complete Keyword Scraper Google autocomplete longtail keyword tool is concerned, possible settings that affect how this Google autocomplete longtail keyword tool scrapes keywords ...
If you're Looking to Scrape Some Keywords Quickly ...
In the What to Insert Between Each Word of Keyphrase section:
- Select
A - Z. - Make sure the other two options,
Az - Zz and 0 - 9 are UNCHECKED.
In the Where to Insert it section:
If you're Looking to Auto Complete Scrape the Largest List of Long Tail Keywords, many Untapped, Unused Keyword Phrases ...
As far as the Google Auto Complete Keyword Scraper Google autocomplete longtail keyword tool is concerned, while this process is going to take a lot longer for the software to complete, IT IS WORTH THE WAIT!
In the What to Insert Between Each Word of Keyphrase section:
- Select
A - Z. - Check
Aa - Zz. - Check
0 - 9.
In the Where to Insert it section:
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